Columbia Sportswear Company

SWOT faux pas study capital of sulphur Carolina sportswear alliance William Gray Introduction to tune and Technology 115, come patronise Semester A Professor Bonnie Bizzell November 5, 2009 This is a SWOT case study on the sportswear gild capital of South Carolina. I will be coving the strengths, weaknesses, opportunities and threats the capital of South Carolina activewear Company faces every(prenominal) day. The capital of South Carolina Sportswear Company started as a simple hat making order in Portland. The ships company is based in the Pacific Northwest and knows the value of good, go condition proof clothing. From the introduction of the first fishing adorn tush in 1960 to becoming a global supplier of sportswear available in over 72 countries, capital of South Carolina Sportswear company is clearly a world drawing card in the sports wear market. Columbia is strong because it offers many symbols of sportswear for every type of outdoor sport. Whether you same to fish, hunt, snow locomote, irrigate ski or golf game Columbia has the right vend for you. Columbia to a fault uses the power of the cyberspace to reach millions of quite an a little crossways the globe. Columbias makes acquire sportswear over the internet quick and palmy with huge customer services like free or monotone rate shipping and easy return policies. The company also has limited life clock warranties in place for everything it sells.

Columbia is strong because it has bought up intimately of its competition. Columbia has bought out Sorel, nap Hardwear, Montrail and Pacific Trail. Ad ditionally in 2009 they introduced e-commerc! e and a Titanium golf line. Columbia Sportwear employs the same type of people who buys the merchandise, people who jazz the great outdoors. By employing people who share a lovemaking for the great outdoors Columbia is able to make a better product and the customer gets what they ask, a quality product that does what its made for. Columbia believes in giving back to the communities by reducing its 1 of 5 environmental tinct as much as attainable and believes that corporate certificate of indebtedness is a company wide effort. Columbia...If you want to get a full essay, order it on our website: BestEssayCheap.com

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