Memorandum

Memorandum To:Aquine Industries Stakeholders From: Aquine Quality Control Manager Date:9/22/2011 Re:Declining Market Sh ars The market shares of Aquine Industries sport experient an every beat low of five percent. Although the opposite divisions of the company have experience greater success, the chronometer mechanical watch division has experienced travel sales and has had an increasing number of watches rejected by the Swiss Official Chronometer Control (SOCC). At present the makeup is investigation wherefore the department is losing market share, reason for declining sales, and why watches are universe rejected by SOCC. The data derived from the advance running revealed that the use of Krysten Neiman was not decreasing post shelter and more(prenominal) than half of the respondents admitted that Neiman was helping not hindering brand value. * 59% of the respondents admitted that the advertising appealed to them. * 67% of the respondents admire d Krysten Neiman. * 66% of the respondents were steep of their Aquine Chronometer. * 61% of the respondents believed they were more likely to purchase an Aquine after backwash the advertisement.

* 69% of the respondents believe that certification from SOCC is a mark of quality. * 60% of the respondents watches were restricted through the SOCC. * 78% were willing to spend more for the certification. Because the advertising was not a negative impact on sales, the other theory pertained to the watches is the quality. The SOCC certification process was explored to discover the percent of wat ches being discarded and the reasons for qua! lity rejection. In the past year, 67% of watches were declined. In an attempt to determine which watch was failing, a testify was ordered....If you requisite to get a full essay, order it on our website: BestEssayCheap.com

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