Quantitative marketing research Essay

A. Market study The researchers used descriptive method because the sudy needs detailed analysis and understanding of the proposed business. Survey questionnaires served as the research instrument in gathering information about the needs and wants of the target market so that demand and supply will be determined and analysed. The result of the survey will determine the feasibility of the proposed business. The researchers will make use of questionnaires that will be give to random by chosen respondents. The respondents of the study are the students of Saint Columban College. The researcher will use random sampling, by which random students is given an equal chance to be chosen as respondents. The survey questionnaire will be distributed to the students and they will be interviewed for further acquisition of significant information. In gathering data, the researchers will use the survey method by distributing the questionnaires in the main entrance, exit, and in the campus of Saint Columban College. The survey questionnaire will be submitted to the experts for validity and reliability purposes. After gathering all the data from the respondents, the researchers will tally the results and the total responses will be tabulated. The data will be interpreted and analysed to serve as the basis of the feasibility of the pizza haus. B. Human Resource Study The researcher will conduct a personal interview as an instrument of gathering data. The researcher proposed the type of ownership which is sole proprietorship for this type of organization. The company’s identification name and its structure were determined through sharing of ideas, opinions and suggestions by the researchers. The researchers will visit the Department of Labor and Employment (DOLE) for personal interview about the labor laws in the Philippines that must be observed in hiring employees, the right compensation of the employees, proper handling of employees and establishing operating policies. The researchers will also visit other business to gather information in recruiting personnel in the creation of organizational structure, the researchers will make use of their ideas and knowledge that they learned from human resource management. C. Socio-Economic Study The researcher will conduct personal interview to catch a relevant information for the socio-economic study. The researcher will visit the local government to gather information about the unemployment rate of Pagadian City and what would be the effect if this proposed business will be established in the community. D. Environmental study In this study, the researchers will take precautionary actions in the proper disposal of waste and the list of the possible effects or the impact of the business to the environment. The researchers will conduct personal interview to the local government officials to gather suggestions and idea on proper disposal of wastes created by JAS Pizza Haus. Also with respect of the Law, the proposed business will take some precautionary actions with the legal documents that is required to establish this business. E. Technical Study In this study, the researchers will use a set of questionnaires in order to gather information. The questions will be focusing on the suppliers for the operation of the business. The group will go to Pagadian City to visit the area and to inquire for a vacant space outside Saint Columban College campus for the location of the Pizza Haus. The researchers will also visit a pizza parlor to consult and inquire for the equipment needed for baking a pizza, the suppliers of the pizza ingredients especially the dough and the service processes of the business. Also, the group will canvass the prices of the plastic chairs and tables from plastic wares store, and lastly, the group will talk to the owner of the space’s terms and conditions in renting. F. Financial Study The researchers will conduct a personal interview from our adviser of this study and also from the CPAs for the means of gathering information of how much will be the capital needed for this proposed, and this capital will be taken from the investment of our proponent. Questions will focus on how much will be the cost of purchasing of those needed materials. The researchers will compute it properly to know the estimated budget for the overall initial investment of the proposed business.